Our brains love a ‘win’ (even a tiny one). Think about the dopamine hit you get from ticking something off, meeting your earnings goal for the month, or sending an invoice. And from a behavioural science point of view, gamification can help us feel motivated, clear and rewarded – and help us create a better customer experience for our clients too.
But what IS gamification? What are the dark sides to be aware of? And how can we ‘gamify’ our freelance work and use gamification to win repeat business?
In this Q&A panel, Rachel is joined by Oliver Garside (Rounded’s co-founder and director), who’ll talk about platform design and the role of gamification in software. Nadine Nethery (customer experience and retention strategist from Can Do Content) will share how gamification can be used to persuade, and how to leverage it for a better client experience.
KEY TAKEAWAYS:
- What gamification is (and isn’t) How it works and why – and spotting when ‘motivation’ turns into pressure, which can make us feel subtly played rather than supported
- How to use gamification as a freelancer If you struggle with procrastination or respond well to ‘gaming’ your progress, we’ll share practical apps, tools and systems to help
- Using gamification with clients Show leads what it’s like to work with you – building confidence, reducing friction and justifying higher rates without awkward sales convos
- Building playfulness and rewards into your work Introduce progress and completion into your workflows and client relationships – which can add up to better outcomes.
Plus, there’ll be question time!
And, if you stick around until the end, you’ll unlock…
- 20% off an annual subscription of Rounded, the invoicing and accounting software made for Aussie freelancers and sole traders
- Free 7-day access to learn how to build an interactive sales calculator, which clients can use to see how they’d benefit from hiring you (and what they’d lose if they didn’t!)
About our Lunch Club panel
Nadine Nethery
Nadine Nethery is an audience-driven copywriter turned customer experience & retention strategist for savvy online business owners who want to intentionally attract, retain and wow their dream customers. Over the past 8+ years, Nadine has given hundreds of industry-disrupting online business owners the words to shine and the strategies to build a sustainable audience-centred business. And she’s on a mission to make mediocre brand experiences a thing of the past.
Oliver Garside
As the co-founder and director of Rounded App, a SaaS invoicing and accounting app built for freelancers and sole traders, Oliver has a diverse and dynamic role that spans across business development, customer success, marketing, and operations. With over eight years of experience in this space, he’s built and led a team that delivers a beautiful and easy to use accounting app that empowers its users to run more efficient and profitable businesses. Oliver is passionate about technology and its positive impact on people’s lives, especially for the freelance and sole trader community.
