Price: $49.95 inc GST
Includes: Video masterclass + cheat sheet
Creating a successful content strategy for yourself or a client
What goes into creating a client’s content strategy? Which elements are important, how do you present it to a client, and also, how the heck do you price it? If you’re already edging into doing content strategy for clients but want to be confident about offering it as a paid service, this game-changing masterclass will take you back to basics and provide the roadmap. Presented by Lauren Hamilton, marketing specialist.
What you’ll learn:
- How to identify your objectives and use them to inform strategy
- Why consumer insights are key + where to find them
- How to measure success for future improvement
- Which channels you should be considering and how to amplify content
- Where to find ideas for topics and themes
- How to weave SEO into your content strategy
- Different types of content strategy pricing models
- Presenting your content strategy to a client
- Further resources for learning more
Kind words on this masterclass
“As someone who has previously only created content strategies client-side, I found this really invaluable for helping me get my head around how to approach this as a freelancer. So many great tips around process, delivery, managing client expectations and tackling time & scope creep. Thanks Lauren!”
“So many nuggets of gold…I particularly liked the discussion around re-purposing content across social media and other platforms. The tips on pricing were great as well.”