Price: $19.95 inc GST
Includes: 60-minute video masterclass
The art of the interview: Expert tips, techniques and lessons from the trenches
Interviewing. It’s just talking to someone and using their quotes for a story. Simple, right? Not so fast. Interviewing different sources and subjects – either for a print feature, content marketing story, case study, book or other type of writing project – takes skill.
And in this masterclass, senior journalists John Burfitt and Clare Rigden share essential tips, techniques and the lessons they’ve learned over decades of interviewing subjects for print, digital and corporate clients. You’ll learn so many strategies to help you nail every interview you do – be prepared to take notes!
What you’ll learn:
- Finding the right sources for interviews (including whether it’s a journalism or content marketing story)
- Avoiding common interviewing mistakes even experienced journos make
- Strategies for getting more stories out of one interview
- Best questions to ask (and how your questions can make or break the interview)
- A self-awareness checklist to do before every interview
- Pre-interview prep – why to do it and how much research you really need to do on your interviewees
- How to quickly create a rapport with your interviewee on the day
- Tips and strategies for handling difficult interviewees
- Recording and transcribing – should you DIY or outsource? Plus, online services and tech solutions available.
Kind words on this masterclass
“A great class packed with information and a fabulous and generous sharing of knowledge and experience gained over many years by two top writers. And Rachel’s input was also very valuable. Really time and (not much) money well spent. Thanks!”
“John and Clare outlined everything from how to establish rapport with your subject to navigating difficult interviews, sharing real-world examples along the way. Technical advice on recording and transcribing was covered too.”
“Really interesting and thorough presentations which I could relate to even though I’m not a journalist. There were some fantastic communication and tech tips too which I can now use when interviewing, researching and writing for clients.”
“As a newbie in the field, some of these tips are priceless!”