Description
If you’re keen to learn how to optimise your own website for SEO, making it easier for you to be found on Google by your ideal clients, this video masterclass is for you. It includes: A video recording, cheat sheet and exclusive resources from Rashida so you can revise what you’ve learned and put it into practice.
*** Once purchased, you’ll receive a PDF with instructions on how to watch the video and download the cheat sheet and resources ***
In this 90-minute masterclass, Rashida explains how you can optimise your freelance writer website for SEO, and she’ll also teach you how to use AI for keyword research.
Key takeaways from this masterclass:
- Handy optimisation framework you can use right away (and what it costs to have someone do it for you, or do the keyword research for you)
- Concrete examples of real-life freelancer websites before they were optimised and after to show you what’s possible with yours
- How SEO optimisation differs between WordPress, Wix and Squarespace
- How long it takes SEO to work
- What recent Google changes might mean for your site
- Tips on using AI to brainstorm seed keywords for keyword research
- How to use AI to review and identify gaps in the writer’s written web copy (bonus: use these skills for your clients’ copy, too!)
- How to use AI to generate title tags and meta descriptions then refine the copy
- Tips on using AI prompts to refine business value propositions, and positioning as compared to competitors.
- And many other tricks!
About Rashida
Rashida Tayabali is an SEO website copywriter for businesses that need high-converting copy to drive growth and uplevel. She uses strategy, SEO and conversion-focused copy to help businesses attract and convert their ideal clients and create a strong online presence. She’s an indie author and also runs web copywriting workshops to train in-house teams on how to write better content using SEO, audience insights and AI. You can find her on Instagram or LinkedIn.
Bettina Deda –
This is a very helpful masterclass with step-by-step guidelines for managing your website’s SEO. Rashida is very knowledgeable and explains everything writers need to know to optimise their websites. She also gave valuable tips on how to embrace AI for SEO. A list of useful prompts for ChatGPT completed the masterclass content. Highly recommend this masterclass for anyone wanting to optimise their site for Google and AI search results.
Lee –
Rashida’s masterclass was excellent – not too technical (for those with little knowledge of SEO), yet technical enough to be valuable. The scope of the content was great and well tailored to purpose: understanding how to optimise my own website without a marketing degree. Rashida explained clearly what to do and why to do it, plus ideas for using AI to help me. Can’t wait to put it all into action! I recommend this masterclass, even if you think you’re not very SEO-savvy.
Margo –
A perfectly pitched masterclass, filling in the gaps in my SEO knowledge. Technical enough, and with lots of takeaways to apply to your own, and client’s sites. Especially liked the material on using AI to streamline the whole SEO process, and do audits on your website.