Description
If you missed our winter masterclass series, we’ve got the next best thing: our Mega Masterclass Bundle! Each masterclass, recorded on the day and edited shortly after, is now available in full in this info-packed video pack.
What’s included:
- 13 videos featuring expert speakers
- All presentation slides embedded (and available separately)
- Extra resources and links if provided by the speaker
Who are the speakers?
Masterclass 1 – Beyond Journalism
- Lynne Testoni on cracking the corporate writing market
- John Burfitt on moving into teaching, training and coaching
- Michelle Bateman on content marketing and copywriting (2 videos)
- Ellen Hill on moving from journalism to PR
Masterclass 2 – Visibility
- Jude Love on creating a website that’s a sales force and brings you clients
- Esther Holloway on SEO, keywords and ranking better in Google
- Brook McCarthy on harnessing the power of social media to find clients
- David Wasserman and George Redmond on connecting with clients and closing deals out in the real world
Masterclass 3 – Pitching
- Lisa Sinclair on the ins and outs of pitching to print editors
- Nick Bhasin on the differences with digital and pitching to digital editors
- Clare Brundle on how to pitch to editors in custom media
- Lindy Alexander on how to pitch your services to high-paying corporates
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