Description
Rashida Tayabali started off as a features writer, but did an about turn into SEO copywriting some years ago and now specialises in helping clients ‘move the needle’ with their content and improve their website rankings. In this one-hour masterclass (presentation + questions) Rashida explains the basics of SEO, keywords and why they’re important when writing online content for clients. She’ll also discuss the types of keywords to use and more importantly, how they relate to a client’s objectives and ‘searcher intent’. Also in this masterclass, you’ll find out which tools can help you generate keywords, where to place keywords in your content and why keywords are simply one part of an overall strategy. Rashida also shares a real-life case study of how SEO made a big difference to one of her clients (a small business).
Key takeaways:
- Tools to generate keywords
- How to create a list of good keywords
- Know where to place a keyword in your content for best results
- Have a template to use as a guide when writing their content (for a blog)
- What are the characteristics of a good keyword?
- BONUS: Download sample of a content piece with keywords and SEO inserted
All about Rashida
Rashida Tayabali is a copywriter for female entrepreneurs, features writer and Founder of The Newcomer Blog. She helps brands use the power of clear and concise copy to sell their product or service, all without sounding salesy. She helps reduce content stress and overwhelm for women in business, freeing them up to focus on growing their businesses. In her free time, you’ll find her frowning at typos and trying to catch up on the 20+ books she has yet to read on her bookshelf and Kindle. You’ll also find her reluctantly scrolling and sharing on Facebook, Instagram and LinkedIn.
Claire –
Another jam-packed Rachel’s List offering with so many actionable take-aways. Rashida’s case studies are fantastic. Her tips and pointers are just what I needed. Thoroughly recommend the recording if you missed on on the live webinar.
Zoe –
Rashida has some great tips for SEO novices. I found it useful to hear the process she follows for identifying and integrating keywords into writing and web pages. She also had some practical advice for managing clients. I’d recommend this seminar to anyone who wants to learn more than just the basics of SEO.
Amanda Freeman –
Rashida cut through the jargon to make SEO much less scary for neophytes like me! I’ve gone from puzzled to purposeful with lots to implement on my own website and to incorporate when writing content for others. Highly recommended.
Deidre McAlinden –
Such a helpful masterclass. Thank you so much to Rashida for her presentation which I found to be really clear and concise. I got a lot out of it.