Social media managers and writers

Social media is here to stay - and many small businesses are starting to realise just how time-consuming it is to maintain brand visibility on social. That's where a freelance social media manager or social media writer can take the pressure off. It's an investment in your business and can take the stress off your plate (particularly if you were managing socials yourself). A social media manager will devise a social strategy, write and schedule eye-catching and engaging posts, curate your social channels and analyse metrics, helping your brand stay visible and bring traffic to your site.

A content specialist is someone who writes and produces a variety of long form content including blogs, content marketing and newsletters. A social media manager is dedicated to the social media space and has a mixed bag of skills including social media strategy, writing, design, image sourcing, curating posts and insights.

We get it. Many SMEs don’t have a marketing budget, let alone money leftover for social media. For many, the first step to outsourcing is with writing - so why not outsource all of your short-form caption writing to a social media writer. If you can manage it, though, we recommend outsourcing the whole lot and hire a social media manager to do all the planning, designing, writing and scheduling. That way, you can work on your business, and the social media manager can work behind the scenes in enhancing your social media presence.

Expect to pay anywhere between $60-110/hour for a social media writer, $80-110/hr for a social media strategist, and $80-150/hr for a social media manager manager. For more social media manager and writing prices, download our Pay Rates Report.

Absolutely. And it doesn’t end there. Social media freelancers more than often manage several platforms, and of course, it really depends on your business needs. Not into TikTok? No worries, you’ll find a social media manager for other platforms such as LinkedIn, Twitter and Facebook (now known as Meta). Instagram managers are likely to be savvy at creating various content for your business feed, including posts, stories and reels. You’ll also find freelancers to support your business on Facebook with a more customer-service type skillset which may include social media posting, community and group management and customer messaging.